Features Of a Good e-commerce Website

e-commerce selling

The process of designing and developing an e-commerce website can be a daunting one. It is a process that is faced with unique challenges. These sites are meant for selling the products. The sales made can be used in determining whether a website is successful or not. Many factors determine the success of e-commerce sites. Identifying and understanding the areas of weakness and strength will help you in developing a good site. Outlined here below are the outstanding features of well-designed e-commerce sites.

Ease of navigation

e-commerce site

The customer should easily find the products that he or she is looking for. The ease of navigation is something very critical when it comes to e-commerce sites. It is also imperative to any website. You might end up losing some sales by losing customers. This means that you should make an effort of developing sites having clear navigation. Sufficient user testing can greatly help you in identifying the navigation issues facing your customers.

Its design should not overpower your products

These sites should focus more on the available products. Having an extravagant design will draw the customer’s attention away from your product. Always try to make your design as simple as possible. This will ensure that your products and site do not compete for the visitors’ attention.

Easy checkout

The user’s experience on these sites is very crucial to success. A checkout process having too many steps might confuse the shoppers. This can force them to abandon their cars without purchasing any item. Ideally, the check out process should involve very few steps, and it should be easy for shoppers.

Promotes related products

A successful e-commerce store is helpful in promoting other related items. It should promote those products that your customers are interested in. The listed products can also be used in promoting other items added to your cart. Such products should be shown and listed on the item detail pages. Websites that promote the right products have been found to be very successful.

Accurate, effective product photos

product photo

Physical stores are very different from the online ones. When it comes to online sales, the customers cannot see or touch your product before making a purchasing decision. This means that you should provide quality photos that portray your products accurately. This will help in overcoming this challenge. This will also enable shoppers to make their purchase decision easier.


The brand mainly influences most of the decisions made by shoppers. Establishing strong brands is important for both offline and online selling. The e-commerce websites should well-designed to ensure that it is working well with the other branding efforts.


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